Waters Review

Chapter 3 in the textbook is about social media strategies and how important having a strategy and a plan on social media is for brands. What many brands do not understand is that social media is not random. There are many factors that go into social media sites and what gets seen by a majority of its audience. The algorithm is constantly changing, and brands on social must know that they cannot simply market their products and call it a day.  In a previous article, I pointed out how sponsored slots on YouTube videos and commercials on TV may prove to be more successful to companies than hopping on trends. Brands that participate in trends seem desperate. It's like they're scraping the bottom of the barrel to appeal to generation z audiences. However, brands may find it useful to have some presence on social media.  If a brand chooses to be on social, it must have a clear plan for what it is going to be doing on the given site and why it's posting on the given site. Having ...

Since I’ve been in Boston for the entire weekend, I didn’t have time to watch a new series or movie. Instead of reviewing something new, I wanted to shout out a classic film that everybody should check out. I’m currently writing this on an airplane, so my analysis will not be as insightful as I would like. This article will simply be a very surface level brief shout-out and recap of the film “The Wolf of Wall Street”. I will also point out a few things that make the movie so great. “The Wolf of Wall Street” is a wonderful film by Martin Scorsese that everybody needs to watch at least once in their lifetime. There are other films by Scorsese that are classics, mainly “Casino”, “Goodfellas” and “The Age of Innocence”, but I personally think “The Wolf of Wall Street” might be his best work. The film follows Leonardo DiCaprio in what is possibly his best role as Jordan Belfort. Belfort is a soon-to-be Wall Street “success” story, and his friend is portrayed by comedic legend Jonah Hill. Th...