Chapter 3

Chapter 3 in the textbook is about social media strategies and how important having a strategy and a plan on social media is for brands. What many brands do not understand is that social media is not random. There are many factors that go into social media sites and what gets seen by a majority of its audience. The algorithm is constantly changing, and brands on social must know that they cannot simply market their products and call it a day. 

In a previous article, I pointed out how sponsored slots on YouTube videos and commercials on TV may prove to be more successful to companies than hopping on trends. Brands that participate in trends seem desperate. It's like they're scraping the bottom of the barrel to appeal to generation z audiences. However, brands may find it useful to have some presence on social media. 

If a brand chooses to be on social, it must have a clear plan for what it is going to be doing on the given site and why it's posting on the given site. Having a social media plan can be helpful to companies because it can help them gain an audience and a specific type of audience. Without a plan, brands on social media inevitably fail.

I think a smart idea would be to mark down what days and the content the brand in question is planning to post. I think they should come up with ideas in batches so they have some planned out for when they're going to film/post them. They should also probably produce a bunch of content at once and spread out their upload dates so the audience stays engaged, but not annoyed with constant posts/bored with no posts.