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Chapter 3

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Chapter 3 in the textbook is about social media strategies and how important having a strategy and a plan on social media is for brands. What many brands do not understand is that social media is not random. There are many factors that go into social media sites and what gets seen by a majority of its audience. The algorithm is constantly changing, and brands on social must know that they cannot simply market their products and call it a day.  In a previous article, I pointed out how sponsored slots on YouTube videos and commercials on TV may prove to be more successful to companies than hopping on trends. Brands that participate in trends seem desperate. It's like they're scraping the bottom of the barrel to appeal to generation z audiences. However, brands may find it useful to have some presence on social media.  If a brand chooses to be on social, it must have a clear plan for what it is going to be doing on the given site and why it's posting on the given site. Having

“The Wolf of Wall Street” Review

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Since I’ve been in Boston for the entire weekend, I didn’t have time to watch a new series or movie. Instead of reviewing something new, I wanted to shout out a classic film that everybody should check out. I’m currently writing this on an airplane, so my analysis will not be as insightful as I would like. This article will simply be a very surface level brief shout-out and recap of the film “The Wolf of Wall Street”. I will also point out a few things that make the movie so great. “The Wolf of Wall Street” is a wonderful film by Martin Scorsese that everybody needs to watch at least once in their lifetime. There are other films by Scorsese that are classics, mainly “Casino”, “Goodfellas” and “The Age of Innocence”, but I personally think “The Wolf of Wall Street” might be his best work. The film follows Leonardo DiCaprio in what is possibly his best role as Jordan Belfort. Belfort is a soon-to-be Wall Street “success” story, and his friend is portrayed by comedic legend Jonah Hill. Th

Chapter 2

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Chapter 2 in the class's textbook is all about developing a personal brand on social media. Keeping a personal brand is very important for a variety of reasons. From a glance, audiences can see exactly what your presence on social brings to the table. Whether it be, in my case, film/television reviews, people must be able to tell what direction your profile is headed. The general reader should be able to tell what your taste in media is, and if it lines up with their own. A critic's taste is the defining factor of their job, and a personal brand can help exemplify this. A critic whose personal brand revolves around their praise of Marvel films may not have the same audience as a critic who prefers arthouse cinema. I am very interested in how people develop their personal brands. Some people have really unique voices on social and I would like to know how long celebrities think about their social brand. Do they do all that work or do they hire editors/managers to handle that for

"The Patient" Hulu Series Review (first two episodes)

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  2022 has been a decent year for film and television. Plenty of movies are already considered all-timers, such as “Top Gun: Maverick” and “Everything Everywhere All at Once.” Television has been on a streak with audiences lately. In 2022, we were treated to new seasons of “Only Murders in the Building” and “Hacks”, Disney Plus’s “Obi-Wan Kenobi” and a Nathan Fielder masterpiece dubbed “The Rehearsal”. However, a new show that has the potential to top “The Rehearsal” is by FX/Hulu and is called “The Patient.” Two episodes are out at the moment and both are (mostly) masterfully put together. This review contains no spoilers. “The Patient” stars Steve Carrell in a dramatic role as Alan Straus, a therapist, and Domhnall Gleeson, who audiences may know from the films “Ex Machina” and “The Revenant.” Gleeson plays Sam “Gene” Frotner, a troubled teen who has kidnapped Straus in an attempt to get help for himself. Sam thinks that by kidnapping Alan, Alan would have no choice but to help Sam g

Chapter 1

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As I stated in my previous blog, for my social media class, I am not only supposed to blog once, but twice a week. My first blog will be a review of a film/television series, and the second one will be about a chapter from the Stukent textbook the class was assigned.  The section of chapter one that stuck out the most to me was "The Social Media Skills Gap". In the book, Michelle Charello, the author, states that "the industry is in agreement that the current workforce lacks the true knowledge to help businesses tap into the potentials of social media." This is a very common line of thinking for people in high positions of a business. They feel that hiring a young person in the role of social media coordinator could increase profits and make their company better known. However, as discussed by Charello, a very important factor that many people do not think about, is just because someone knows how to use social media, it does not mean they know how the algorithms wor

About Me

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My name is Donald Waters and I attend Ohio Northern University. I am double majoring in writing and media studies and communication, and I am minoring in social media. At Ohio Northern University, I am in the fraternity Theta Chi, and the music fraternity Phi Mu Alpha Sinfonia. Movies are my absolute favorite thing in the world, and I love talking about them as well. I hope to work in the film or television industry or as a film critic after college. My classes are mostly journalism based, but I have a few that deal with cultural studies, and one that is about social media (the reason I am writing this blog). For the social media class, I am expected to blog twice a week. One of these blogs will be a review of a recent film or television show. I watch a lot of movies and streaming series while living here on campus. While I plan on reviewing mostly newer movies/series, expect a review of a classic film or an old favorite of mine on some occasions, as the time I have to watch every new